Built by Afronous, powered by ORCAEarly access →Powered by ORCA →Every customer, answered.
One inbox for WhatsApp, Instagram, Facebook and email. ORCA replies, takes orders and sends Pay buttons — you approve the money.
Know what's happening, why it matters and what to do next.
ODA is Afronous's organisational intelligence and decision system. It connects the information your business already creates — sales, customer conversations, operations — and turns it into clear guidance.
WhatsApp, Instagram, Facebook and email arrive together. ORCA replies; your staff can take over any chat and hand it back.
Discounts, refunds, big sales and unclear payments wait for a person. ORCA never moves money.
Branches, products, prices and stock come straight from your POS. ORCA only offers what that branch has.
Daily, weekly or monthly: money, sales, chats, stock, support and what ORCA couldn’t answer.
Real shops. Real staff. One ODA.
The owner approves from her phone, staff take over chats at the counter, technicians close repair cases — while ORCA answers everyone else.
Photo by Ali Mkumbwa on Unsplash
Everything your business runs on, inside ODA.
Pick a part of ODA to see the real product screens.
Start the day knowing what needs you.
Conversations today, the share handled by ORCA, sales by branch, chats by channel — and the few things only you can decide.
A Pay button in the chat. Money straight to you.
The payment provider pays the money out to your merchant account. It never passes through ODA — and ODA never holds, sends or refunds your money.
- 1Customer agrees in the chatORCA confirms the item, price and branch
- 2Pay button sent in WhatsAppA link for this order and this amount only
- 3Customer picks M-Pesa, Mixx by Yas or Airtel MoneyTheir number is typed on the payment page
- 4PIN prompt on their phoneThe customer confirms on their own SIM
- 5Payment provider confirmsConfirmed for this order and this amount
- 6Order paid, sale recorded in your POSStock updates at the right branch
The intelligence architecture behind ODAODA is the product people use. ORCA is the intelligence behind it.
Instead of treating every question as an isolated prompt, ORCA brings context together, examines the evidence, coordinates the right analysis and produces answers that fit your business.
ODA · what you use⟵ORCA · what powers itTell ORCA what you sell and where. It brings in your POS, or you upload a spreadsheet.
If something isn’t known yet — like opening hours — ORCA asks you instead of inventing an answer.
"Always hand discount requests to a person." "Reply in Swahili unless the customer writes in English."
ORCA alerts one person at a time. If nobody replies in 15 minutes, it tells the customer and alerts the next.
Returns, warranty, delivery, repairs — ORCA tells customers your policies and never promises more.
Every action ORCA takes is in the activity log, with the reason why.
Set up in about 5 minutes.
No forms. ORCA asks about your business in a short chat. Anything marked "Not known yet" is something ORCA will ask about — it never guesses.
businesses are already waiting for ODA.
Shops, salons, pharmacies and cafés across East Africa have reserved their place. Here are some of them.
African Intelligence. Useful where it counts.
Afronous is an African technology company building practical AI systems for business. We believe AI should do more than answer questions: it should help organisations understand what is happening, make better decisions and improve the way work gets done.
Be first to put ODA to work.
We're opening ODA to businesses in small groups. Join the waitlist in two minutes — we'll email you when your spot opens.
- 1Join the waitlist
- 2Get your invite by email and create your account
- 3Set up with ORCA in about 5 minutes
- 4Free trial, then choose a plan
- 1. Business
- 2. Channels
- 3. Contact
Tell us about your business
Questions?
Afronous — "African Intelligence" — is an African technology company building practical AI systems for business, shaped by the realities of African markets. ODA is our current product.
ORCA stands for Organization Reasoning and Cognitive Architecture. It is the AI architecture Afronous develops to power ODA: it brings context together, examines evidence, coordinates analysis and turns business information into decision support.
ODA brings WhatsApp, Instagram, Facebook, TikTok and email into one place. ORCA answers customers, takes orders, sends Pay buttons for mobile money, opens support cases and writes you briefings. You approve anything that involves money.
No. Payment links pay out straight to your own merchant account. ODA never holds, sends or refunds money. Direct Lipa-number payments are always confirmed by a person on your team.
WhatsApp, Instagram and Facebook messages, and email (as drafts for your OK, if you choose). TikTok and YouTube are connected for numbers only — ORCA never posts or replies there. You decide what ORCA may do on each channel.
No. With your POS connected, branches, products, stock and walk-in sales come in automatically. Without a POS you add branches and products yourself, and stock shows as "available" or "not available".
We’re opening ODA to businesses from the waitlist in small groups. Join now and we’ll contact you by email.